The Point – tipping the balance for reusable cups.
November 18, 2007
A new website, The Point, allows anyone to start a boycott or similar campaign against a company or organization. One of the more popular one’s is against Starbuck’s use of unsustainable disposable to-go cups. P. Zelchenko, who started this action, is hoping it “will embarrass Starbucks into truly embracing the environmental ideals that it claims to espouse.”
The idea starts with 102,950 people joining this campaign after which time they will begin writing their names on each paper cup they are served for “in store” use. If Starbucks does not comply they will “insist that they remain on a shelf, to be reused the next time we return to the store.”
Another campaign of interest involves Pepsi’s use of unsustainable plastic in bottling their Aquafina Brand water. “When we reach our goal of recruiting 50,000 Aquafina drinkers, we will stop drinking Aquafina water, causing PepsiCo an abrupt drop in profits, amounting to approximately $20 million annually in gross profit.” They demand they find a bio-plastic alternative to existing bottles or suffer the consequences of a sizable boycott and likely a lot of bad press. Cheers to the campaign organizers and everyone at The Point for an interesting approach to social change.